The platform is rolling out a fresh option that permits them to lessen the volume of AI-made media appearing in their feeds. This initiative comes as the company disclosed that it now features more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is being tested over the following weeks before a global release. This development coincides with a surge in AI-generated material, fueled by emerging content generation software.
AI Content on Other Platforms
Recent reports that almost one in 10 of the quickest rising channels on a competing service primarily display content made by AI. A large amount of this material is deemed “AI slop”, a term for substandard, bulk-generated content that is frequently nonsensical or surreal.
Based on user feedback that many people like content made with AI tools, including computer-generated images to educational videos, and we intend to give people the option to adjust the amount of that, according to their own choices,” stated a platform representative.
Scale of AI Content
TikTok announced that there are now 1.3bn videos on its network labeled as artificially created. In total, more than 100 million videos are added to the platform each day, making AI-generated material a relatively small part of its overall inventory.
User Control Features
Members will be capable of reduce or increase the amount of AI content they watch by using the “manage topic” setting in the app and choosing the AI content topic. Additional categories that can already be controlled under the filter encompass news, clothing, beauty, and movement.
Content Labeling and Policies
The platform’s guidelines mandate users to label “realistic” AI-generated content, and it bans malicious fake videos of well-known individuals or crisis events. Any realistic artificial content that is without a tag can be removed under its terms of service.
Furthermore, the platform will henceforth attach an artificially created tag to content produced via its built-in AI features, or detected by an collaborative effort for spotting content made by AI. This action is aimed to help prevent users from seeking to bypass the labeling process.
Responsible AI Funding
TikTok is furthermore establishing a two million dollar AI literacy fund for experts and organizations to produce educational content about using AI responsibly. This project will support charitable organizations dedicated to training computer science.
Content Safety Approach
TikTok has defended its moderation strategy, during debate over plans to make redundant numerous content moderators in the United Kingdom. The company is planning to eliminate 439 jobs in its trust and safety team in the UK capital, with trade unions and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A trust and safety lead clarified that human moderation would still have a role, but AI can protect employees by removing the most graphic content before it is viewed by staff. TikTok announced a significant reduction in disturbing and violent content handled by content reviewers over the past year due to the use of its automated systems.
We believe it is crucial to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is where a extensive automated help is really helping us work at speed.”
